The Jank
Food
Client The Jank, HEB
Category Food
Year 2021
Website bbqjank.com
From a colorless social media presence to a successful branding campaign

The Jank is a Texas-based BBQ sauce business owned by Lamar Jones. The company’s mission is to ensure everyone enjoys a healthy taste; therefore, it uses traditional and healthy ingredients in its sauces. Before finding us, the company faced the challenges of weak branding and social media presence.

We found The Jank's unique selling position and brand voice and helped it fulfil its mission of taste for everyone with a successful branding campaign. We are aware that food is all about love for taste and colors. Our passionate photographers and award-winning social media marketers helped The Jank promote its mission and position its products. After availing of our services, The Jank experienced a rise in its social media accounts followers. The successful branding increased brand awareness, and more people connected emotionally with The Jank using #TheJank and #JankNation on Instagram and Facebook. The number of returning customers increased as they loved The Jank’s low sodium, gluten-free, and no MSG sauces. Seeing this amazing response from customers was a moment of ultimate satisfaction for our client.

 

Result

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.