While freelancing as an Art Director for a agency I was charged with creating spec work for Major League Rugby. This was a project I wish we would have had happen. Here is my thoughts around it. The MLR consists of seven rugby teams and is a professional sports league. Rugby is an emotion, and this made the brand feel the immense need to engage with its target audience through thrilling graphic art. I loved the idea of the business and developed a branding campaign for it. While working for the business, we were aware that game and art are all about passion.