The Center for Justice Research is the primary equity-based research center providing criminal justice analysis, training, and policy support. Its mission is to help citizens understand the overall impact on a unjust system. Before this purpose-driven organization approached us, it was facing brand identification challenges. We loved how devoted CJR researchers were to serving humanity and joined hands with them to develop a brand identity and increase their brand awareness.
I researched and found that an effective branding campaign could help this business connect with its target audience. I assisted the business in promoting its agenda of serving humanity through branding slogans, brand identity, and print ad campaigns. Our team of graphic designers created unique logos and templates for CJR that served as its identity. I made sure to create awareness as much as possible because who will fight for legal rights without knowing them?